WE ARE REDEFINING WHAT IT MEANS TO BE A SPORTS FAN. THE 400 CLUB. THE 400 CLUB. THE 400 CLUB. meet the founder CHERRY STARTED 400 TO REACH THE DEMOGRAPHIC OF WOMEN CURRENTLY UNTOUCHED BY SPORTS MARKETINGAND CONNECT FEMALE CENTRIC + OWNED BRANDS TO SPORTS. we INTRODUCE FEMALE FOUNDED BRANDS INTO THE SPORTS WORLD. WE ARE THE INTERSECTION BETWEEN SPORT AND FEMALE CULTURE.